Top Social Apps Performance on Android in Portugal: Q4 2024

In the final quarter of 2024, the top social apps on the Android platform in Portugal showcased varied performance metrics. Here's a closer look at their trends based on Sensor Tower data.

Threads saw fluctuations in weekly downloads, starting at 16.7K at the beginning of October and ending the year with 11K. The app maintained a strong presence in terms of weekly active users, peaking at over 508K mid-quarter before stabilizing around 478K by the end of December.

TikTok - Videos, Shop & LIVE experienced a consistent performance in weekly downloads, beginning with 8.8K and rising to over 12K by the end of the year. The app's weekly revenue remained robust, peaking at approximately $72.5K in early October before gradually decreasing to $54.7K. Active user engagement was strong, with numbers hovering around 1M and reaching a high of 1.04M.

Instagram maintained steady weekly downloads, starting at 7.8K and peaking at 10.5K in late December. Revenue varied slightly throughout the quarter, with a high of around $5.6K. Active users remained high, consistently over 1.7M, indicating strong user engagement.

Facebook had a stable download trend, beginning at 6K and peaking at 10.6K towards the end of the quarter. Revenue showed slight increases and decreases, with a peak of $2.7K in mid-December. Weekly active users remained strong, maintaining over 2M throughout the quarter.

Facebook Lite saw a moderate increase in downloads, starting at 3.2K and reaching 5.7K by the end of December. Active users showed a decline from 53K to 36.7K over the quarter.

These insights provide a snapshot of the social app landscape in Portugal for Q4 2024. For more detailed insights, visit Sensor Tower.